Mastering the Skills of Sales Partnership Management

Download Brochure

This Certification Program is a core certification program of the American Certification Institute. This program offers the designation of CMP (Certified Marketing Professional) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The MMBOK is supported by six modules of study material for the CMP

Mastering the Skills of Sales Partnership Management objective:

• Understand Core Marketing Principles – Gain a comprehensive understanding of the fundamentals of marketing management and its role in business success.
• Analyze Consumer Behavior – Learn how customer preferences, psychology, and buying behavior influence marketing strategies.
• Develop Effective Marketing Communication – Master the principles of integrated marketing communication, including advertising, public relations, and digital marketing.
• Leverage Direct and Database Marketing – Explore data-driven marketing techniques to enhance customer engagement and retention.
• Utilize Market Research and Strategy – Conduct effective market research and apply strategic frameworks to drive business growth.
• Expand into International Markets – Understand global marketing strategies and how to adapt campaigns for international audiences.
• Apply Value-Based Marketing – Learn how to align marketing initiatives with business objectives to maximize shareholder value.
• Build and Manage Strong Brands – Develop brand equity, structure brand portfolios, and create pricing strategies for different markets.

Who Should Attend:

• Marketing professionals seeking certification to validate their knowledge and skills.
• Business professionals and entrepreneurs aiming to improve their marketing strategies.
• Sales and business development professionals who want to understand the fundamentals of marketing.
• Brand managers and product managers looking to strengthen their marketing acumen.
• Market research analysts and consultants who wish to deepen their insights into consumer behavior and strategic planning.
• Recent graduates or professionals transitioning into marketing roles.

Course outline:

• Day 1: Marketing Management
• Day 2: Consumer Behavior
• Day 3: Integrated Marketing Communication
• Day 4: Direct and Database Marketing
• Day 5: Marketing Research and Strategy
• Day 6: International Marketing