The Customer Service & Public Relations Masterclass
تحميل الملف التعريفي للدورة
This masterclass combines the principles of outstanding customer service with the strategic approach of public relations. Participants will learn how to deliver exceptional service while building a strong, positive brand image through effective communication and relationship management.
أهداف
By the end of this masterclass, participants will be able to:
- Provide exceptional customer service that enhances loyalty and satisfaction.
- Integrate public relations strategies into customer service interactions.
- Build and maintain strong relationships with customers and stakeholders.
- Manage challenging situations while protecting the brand’s reputation.
- Align customer service practices with broader PR goals.
لمن هذه الدورة؟
- Customer service professionals and managers
- PR specialists and corporate communication teams
- أصحاب الأعمال ورواد الأعمال
- Anyone involved in client-facing roles
الخطة التدريبية للدورة
يوم 1: The Intersection of Customer Service and Public Relations
- Understanding how customer interactions shape public perception
- Building a customer-centric approach to PR
يوم 2: Delivering Service Excellence with a PR Mindset - Techniques for exceeding customer expectations
- Crafting service experiences that strengthen brand loyalty
يوم 3: Communication Strategies for Customer Engagement - Using PR tactics in customer service communication
- Handling feedback and complaints with professionalism and empathy
اليوم 4: Reputation Management through Customer Interaction - Turning customer service challenges into PR opportunities
- Building long-term relationships that support brand growth
يوم 5: Integrating Customer Service and PR for Business Success - Aligning service delivery with brand messaging and business goals
- Measuring the impact of customer service on public perception