The Customer Service & Public Relations Masterclass
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This masterclass combines the principles of outstanding customer service with the strategic approach of public relations. Participants will learn how to deliver exceptional service while building a strong, positive brand image through effective communication and relationship management.
Objectives
By the end of this masterclass, participants will be able to:
- Provide exceptional customer service that enhances loyalty and satisfaction.
- Integrate public relations strategies into customer service interactions.
- Build and maintain strong relationships with customers and stakeholders.
- Manage challenging situations while protecting the brand’s reputation.
- Align customer service practices with broader PR goals.
Who Should Attend?
- Customer service professionals and managers
- PR specialists and corporate communication teams
- Business owners and entrepreneurs
- Anyone involved in client-facing roles
Course Outline
Day 1: The Intersection of Customer Service and Public Relations
- Understanding how customer interactions shape public perception
- Building a customer-centric approach to PR
Day 2: Delivering Service Excellence with a PR Mindset - Techniques for exceeding customer expectations
- Crafting service experiences that strengthen brand loyalty
Day 3: Communication Strategies for Customer Engagement - Using PR tactics in customer service communication
- Handling feedback and complaints with professionalism and empathy
Day 4: Reputation Management through Customer Interaction - Turning customer service challenges into PR opportunities
- Building long-term relationships that support brand growth
Day 5: Integrating Customer Service and PR for Business Success - Aligning service delivery with brand messaging and business goals
- Measuring the impact of customer service on public perception